This is the brilliant advice Jeff Bezos just gave on how to look at high standards

This is the brilliant advice Jeff Bezos just gave on how to look at high standards This is the brilliant advice Jeff Bezos just gave on how to look at high standards Amazon CEO Jeff Bezos certainly doesn’t harbor many professional “regrets,” but in his most recent letter to company shareowners he illustrates another work principle that he takes very seriously- high standards. In addition to  revealing that  Amazon has more than 100 million Prime members  worldwide, Bezos took a deep look at the power of applying high standards to every aspect of your work. Here are some takeaways from his letter.Don’t give up too soonWhile expanding on the nature of “high standards,”  Bezos writes that a friend of his was trying to learn how to pull off “a perfect free-standing handstand,” and wasn’t progressing the way she wanted to, so she hired a coach who told her about how many people underestimate how much time it really takes to excel at it.“Unrealistic beliefs on scope â€" often hidden and undiscussed â€" kill high standards. To achieve high standards yourself or as part of a team, you need to form and proactively communicate realistic beliefs about how hard something is going to be â€" something this coach understood well,” Bezos writes.